0 thoughts on “The McGraw-Hill 36-Hour Course Product Development

  1. Andrea Belz’ book is a complete guide to new product development, from initial strategy to execution. It is an “MBA-in-a-box”, with general guidance on strategy, organizational development, and marketing. It also includes in-depth discussions on critical topics that are poorly covered in formal programs, particularly value propositions. She analyzes straightforward cases such as the “razor-blade model” and cell phone subscriptions to understand sophisticated pricing strategies. Belz also discuss

Leave a Reply